About.
👋 Hey, I´m Alex. Senior UX Designer with a Strategic Edge and a Curious Mind.
I design with purpose – shaped by real-world insights, focused on conversion and usability.
Mission.
How Curiosity Became My Purpose 🎯
In 2016, a quiet fascination with how people behave in digital spaces lit a spark in me – and it hasn’t stopped burning since. What began as curiosity turned into purpose: transforming complexity into clarity, friction into flow, and clicks into meaningful experiences.
Since then, I’ve worked on a wide range of digital products – from e‑commerce platforms and mobile apps to AI assistants. Along the way, I’ve driven measurable outcomes, like a 35% boost in conversions for a leading domain shop. But beyond the numbers, it’s the feeling that drives me: when digital experiences feel effortless, human, and truly valuable – for both users and businesses.
Passion.
My Travels Have Shaped Me 🌴
Midnight street food, tropical heat, and unexpected deep conversations – moments like these have changed how I see the world. Time spent in places like Bali and Thailand continues to expand my perspective and fuels my creativity.
Whether it’s chatting with a remote worker in a Balinese café or listening to a market vendor in Bangkok, every encounter adds to my understanding of human needs and behavior. These experiences don’t just inspire my work – they shape it. For me, tropical places aren’t just beautiful – they’re a source of clarity, focus, and constant reminders of what really matters in design: connection, empathy, and simplicity.
Mindset.
More Than Design – A Way of Thinking 🏆
UX isn’t just what I do – it’s how I think. It’s about stepping into someone else’s shoes, simplifying the complex, and questioning assumptions with intent.
Over the years, I’ve seen how thoughtful UX creates real, lasting impact. My approach blends strategy, user psychology, and conversion thinking to align business goals with human needs. In today’s fast-moving digital world, UX isn’t a “nice to have” – it’s a growth engine. And every time a user says, “this just works,” I know the design is doing its job.
Facts and Figures.
150+
Successful UX Projects
10 - 35%
Average Increase in Conversation Rate
5 - 15%
Average Increase in Customer Retention
8+ years
Experience in UX Design
Design Process.
The Process of my Design Workflow:
01
Research & Insights
Every project starts with understanding user needs, business goals, and the market context. Through behavioral analysis, stakeholder interviews, and competitor research, I uncover pain points and opportunities – building a solid foundation for smart design decisions.
02
Strategy & Focus
Based on these insights, I define a UX strategy that aligns product features with business goals. Whether it’s driving conversions or boosting retention, I focus on what creates real value – for users and for the business.
03
Design & Wireframing
I create clean, modular wireframes that balance usability, flow, and hierarchy. Every element has a clear purpose – turning strategy into structure and complexity into clarity.
04
Prototype & Testing
I bring concepts to life with interactive prototypes to explore ideas and gather feedback from stakeholders and team members. This helps uncover friction early, align expectations, and refine the experience before development begins.
05
Review & Refine
Great UX is never final. I review key flows, track outcomes, and iterate with intent – sharpening the experience over time to drive meaningful, lasting impact.
Work.
Conversion-focused UX projects. Dive into the stories behind.
LinkedIn.